Hotwire Blog

15 February, 2007

Hotwire at 3GSM - Day Three

Day three has come to an end at the 3GSM World Congress and tiredness has started to set in for many of us as we hit the midweek madness of the show. Today has been as busy as ever, but the sun is still shining and the end is in sight as we move closer to the final day – where things will hopefully start to calm down!

Last night the winners of the 12th annual GSM Association (GSMA) Global Mobile Award’s were announced at Barcelona’s National Palace. The GSMA hosted another spectacular event, showcasing the very best in mobile innovation from companies across the globe. Hotwire’s very own client Telepo was one of the stars of the night when it won the Best Mobile Enterprise Product or Service in the Mobile Services category. Well done Telepo, this is a truly amazing feat and we hope you celebrated in style, especially when there were over 600 entries for the awards this year.

Much of the buzz around the showground continues to be about the convergence of the mobile and entertainment industries. This year’s show has demonstrated that we are now entering a new era within the mobile industry, as the mobile ecosystem evolves at an incredible rate and heavily embraces new media and entertainment. This will provide huge opportunities for the industry as the mobile platform becomes the ‘fourth screen’ for consumer entertainment.

As the show draws to an end we can’t believe it is nearly over for another year. A lot of hard work and effort has gone into this and I think everyone would agree that it has paid off with another successful event. It’s unbelievable to think that as soon as we are back in the office we will need to start planning next year’s event.


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